Privacy

The short version: what happens in your cellar stays in your cellar.

Your cellar lives on your phone

Bottles, tasting notes, photos, fill levels, prices, and your palate profile are stored on your device. Tasting notes are polished by Apple's on-device intelligence when your hardware supports it — the audio and text never reach our servers or anyone else's.

Membership is optional

You can use every core feature without an account. If you choose to sign in with Apple, we store your Apple-provided user identifier, your email (or Apple's private relay address), and the member name you set. That's the ledger — nothing else. You can delete your account inside the app at any time, which removes it entirely.

The waitlist

If you joined the waitlist on this site, we store your email address for launch announcements only. It is never sold, shared, or enriched. Write us and we'll remove it.

No tracking

No ads, no third-party analytics, no fingerprinting, no data brokers. We don't know what's on your shelf, and we like it that way.

Drink responsibly

Private Reserve is a journal for people of legal drinking age. It does not provide health guidance, and nothing in the app should be read as encouragement to drink more — if anything, the oxidation guardian just wants you to enjoy what you already opened.

Questions

trey@fathomdev.io — a human reads it.

Last updated July 2026 · Fathom Dev